The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Type

Book

Authors

Michael Treacy

Fred Wiersema

ISBN 10

0201406489

ISBN 13

9780201406481

Tags

Company Profiles, Management, Total Quality Management, Marketing, Customer Relations

Description

How is it that some companies are rewriting the rules of competition in their markets, selling wholly new standards of quality, innovation and customer service? What sets these companies apart? This book attempts to answer some of these questions. This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" - best total cost, best product or best total solution - and literally build their organization around it. Through detailed case studies and step-by-step guidance, the authors show how to implement this revolutionary approach to business strategy. - from Amzon

Number of Copies